Some suppliers will deliver it to you, and some will spare you the headaches of inventory, shipping and returns by handling it themselves. In most cases, you’ll need a manufacturer, supplier or wholesaler to make and deliver your product. Or build buzz by offering one-off products related to big subscriber-count milestones. But make sure you engage your audience in the decision-making process. So start by dipping your toes in the water with one or two items. Pro tip: You might have more ideas for merch than you can possibly stock. While he also sells t-shirts and other merch from his online shop, Ninja Melk’s appeal is broad enough it has its own website. Hawaiian YouTube star Ryan Higa launched his milk-based energy drink Ninja Melk to leverage the popularity of his viral comedy, Ninja Melk. Merchandise for your channel is meant to both represent and feed your audience’s connection with you. (Just remember that even Drake sells t-shirts.)Īlternately, you’re an entrepreneur first and video creator second, which means you probably already have a product, and you’re designing your YouTube marketing strategy to sell it.Įither way, merchandise is a viable way to make money on social media - especially on YouTube. Maybe you identify as a content creator first, and entrepreneur second. Not to mention staying on the right side of copyright law. You have to follow not just the YouTube Partner Program policies, but the Community Guidelines. Super Chat payments: if you want your fans to have the ability to pay to have their messages highlighted in your live chats during your live streams, you must be at least 18 (and live in a country where the feature is offered).Īs a YouTube Partner, your channel will be held to a higher standard, according to YouTube.
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